By Ryan Lack
Today, we’re taking a break from the NCAA Tournament. There have been a lot of games played, plenty of analysis conducted and published, and lots of upsets. We think the tournament can sit for now as they move into Sweet 16 action tomorrow. On top of that, Florida Gulf Coast ripped my Aztecs a new one last night and the wounds are still fresh. I’d rather not talk about it.
What we would like to cover is the recent move by the Milwaukee Brewers to provide fans an incentive to purchase mini ticket packages. It’s really a pretty brilliant strategy, though it’s based on an assumption that the fans will be willing to wager $99 for a nine game package that improves the more the team wins.
The way it works is the fan shells out the required cash and gets tickets to nine select Tuesday games. The seats for the first game sound like they’re crap with a face value of $11 each, but if the team wins the game you attend your next game will be viewed from better seats, and so on. Extrapolating that out to a reasonable Brewers winning streak and you could end up in some of the better seats that far exceed the value of your ticket package or any of the seats included with it.
It’s such a simple sales tactic, which is why it’s hard to believe no one has thought of it before. Based on a variety of reports this appears to be the first time a team has tried this and I’d wager more will follow suit depending on the success of the pilot program. Why wouldn’t you? It’s a good bet for both sides and an even better way to try and up attendance, which we all know has been absolutely pathetic league-wide for the last decade+.